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What Is Shudder And How Is It Cornering A Niche Market
Content streaming has become a lucrative business opportunity in this decade ever since the release of Netflix. When Netflix came out it was just a service which allowed users to rent a movie which will be delivered by post after ordering them on a website instead of going to a physical– bricks and mortar place like a Blockbuster store. Since then multiple online streaming platforms have popped up and the digital content market was born. These online streaming platforms are always on the lookout for picking up content and offer them exclusively on their platform, while at the same time creating original in house content.
While these streaming platforms offer content of all genres, Shudder is a streaming platform which is steadily building a reputation for itself and is trying to become the king of a niche genre. Shudder solely focuses on having content related to the horror genre and is owned by the American broadcasting giant AMC Networks, the makers behind the acclaimed The Walking Dead series.
Shudder saw a steep rise in its users in 2020 due to the COVID-19 pandemic which has brought the world to its knees. With a lot of people stuck in their homes due to lockdowns imposed by their governments, Shudder saw its subscriptions increase. Shudder recently crossed the one million subscribers mark, considering the streaming service only began in 2016!
Shudder has a database which has all the classic horror movies like the Texas Chainsaw Massacre, The Ring, Dracula and also the newer movies. But like any great streaming service, Shudder is not limiting itself to buying already available content, they are also making their own inhouse horror content. The recently released movie Host, which is based on a group Zoom call. The idea for Host materialised during the pandemic when the entire world was working from home and Zoom calls became the new normal.
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With a reputation for being the best content provider in the horror genre, Shudder picked up its biggest signing yet when they got exclusive streaming rights for Peninsula, the sequel movie to the critically acclaimed Train To Busan.
In this era of streaming platforms, Shudder is a horror fantasy fans dream/(nightmare) come true. Shudder is a perfect example as to how a niche market can be cornered by truly doing things to perfection.
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