Top Ten

The Best Marketing Strategies In The World

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7 years ago

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One of the primary reasons IKEA is so big all over the world is the brilliant marketing strategy created by its zealous advertising team. This brings to mind a pondering thought: why is the concept of marketing so important and how do these campaigns stick so hard and fast? To understand this better, I looked at different campaigns to see why they worked so well. Here are some ad campaigns I really loved and thought did amazingly well!

1. The Marlboro Man 

Smoking is an unhealthy habit, it is a known fact. Beginning with ads way back in the year 1955, the Marlboro Man became synonymous with class, style and taste. This particular campaign was created to show people who smoked Marlboro Cigarettes were real men. They were the cowboys, without a care in the world! The power of this campaign was so strong that even though tobacco ads were banned in the year 1971, people still smoked Marlboros. One of the major reason this brand did so well was the personal connection the brand made with their audience.

2. Nike – Just Do It! 

When Nike first came to be, the shoes were targeted specifically towards marathon runners. What makes Nike’s success story all the more interesting is that when they first came into the industry, Reebok sold way more sneakers and netted in a much higher profit! The Just Do It campaign came to the fore in the late 80s, when Nike realised the vast amount of potential that lay in the fitness market. It was created to show people what they could really accomplish with exercise. Do not want to run the extra mile? Just Do It. Do not feel like getting the much needed work out? Just Do It! These slogans resonated strongly with the audience and enabled an emotional bond with people. This strategy worked so well, Nike’s profits jumped from $ 900 million in 1988 to $ 9.2 billion in 1998!

3. Volkswagen – Think Small 

Ranked as one of the best ad campaigns of all time, the Volkswagen: The Small changed the way people bought cars. Before this campaign hit the streets, Americans used to buy large and bulky cars. Launched in the year 1959 and built around the Beetle, the campaign changed the way people looked at the purpose of cars. When launched initially, interest piqued and people were immediately got interested. The takeaway from this pitch is to understand what people really want and once you understand that, the rest is just pure magic!

In a constantly changing world, brands make more of an effort to make their mark. When you work hard on your baby and the idea sticks, you know you have made it in the big leagues!

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