Interesting Facts About Digital Marketing

Digital marketing is constantly evolving, with new trends forming everyday. Companies who want to make their presence felt on a global scale are no longer seeing digital marketing as an accessory for growth, but are looking at this form of marketing as a necessity. Here are some interesting facts about this particular form of marketing!

1. Social media is the most used source of information 

Close to 1.7 billion people around the world have social media accounts they use on a daily basis. Social media stands third as a news source at 28 % after television and newspaper. It’s followed by radio at 19 % and other print media at 6 %.

2. No subject line increases intrigue 

According to intensive studies, emails with NO subject lines were 8 % more likely to be opened than those with one. On a side note, the average yield for email marketing is close to $ 0.4425! Not bad, right?

3. People based advertising for the win 

People based advertising is used to meet the needs of those digital marketers who are driven through data. This type of marketing is extremely effective as it helps in increasing first person consumers of the brand. According to a study conducted by Signal in partnership with Econsultancy, for every 1 in 4 marketers in the U.S. and Australia, people based advertising accounts for more than half of the digital ad spend.

4. If Twitter was  a country 

Even though Twitter had its roots in the United States, around 77 % of its users are actually outside the land, where dreams come true. Interestingly, if Twitter was a country, it would be the 12th largest country in the world!

5. Slideshare is NOT dead 

No, Slideshare is not a dead concept. Did you know that a majority of revenue earned by marketing agencies is through Slideshare? The revenue actually comes up to 60 % of the total income! How cool is that?

6. Emails are responded to after a long time 

In a world where people are always on their phones and always looking at emails, recent studies have shown that it takes an average individual a little over 90 minutes to respond to a mail! Interestingly, the same person takes only about 90 seconds to respond to a text or WhatsApp message!

7. Spam was never appreciated

Even when the first spam message was sent back in the year 1978, spam mails were not appreciated. In fact, the first spam mail that was sent was for DEC Systems 2020. The subject of the mail was “world’s cheapest computers” and was sent to a little over 600 recipients.

8. Only 71% of the people test their websites

While it is an important guideline for companies to test their websites before making them live, recent studies have shown only 71 % actually test them! Furthermore, out of these 71 %, 60 % test their mail, 59 % test their landing pages and 7 % do no form of testing at all!

9. Digital marketing for the win 

According to recent statistics, 47 % of the people working on B2B use LinkedIn for business as compared to Facebook marketing. LinkedIn is also where the most number of sales conversions happen!

There is so much changing in the world that sometimes, getting in touch with facts like these is a good way to stay in touch with the digital world. If you think we missed on some truly intriguing facts, comment and let us know!