Top Ten
10 Best Marketing Campaigns Done By Companies So Far
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Marketing is one of the most premier concepts of business management and sometimes companies go all out to promote their products and services.
Here is a list of the 10 best marketing campaigns done by companies so far.
1) Paving For Pizza – Dominos
In 2018, Dominos realised that pizzas driven over roads that are in poor condition are damaged before they can be delivered. The company therefore started a campaign called “Paving For Pizza” to hire work crews that can repair potholes in California, Texas, Georgia and 50 other states in the U.S.
This was an intelligent marketing strategy which required input from customers and co-operation from various municipalities. This campaign became a huge success and it also brought in profits for the company. The repaired potholes had the logo of Dominos and read “ Oh yes we did it.”
2) SpaceX Tesla Roadster
The year 2018 witnessed ad campaigns taken to a whole new level when Elon musk’s two giant enterprises SpaceX and Tesla worked together to send the first Tesla to space. The Tesla Roasdster is an electric sports car that served as a payload for the Falcon heavy test flight. Starman, a mannequin dressed in a space suit occupied the driver’s seat. This act drew the attention of millions of viewers and thousands of news articles were published on it.
3) Share A Coke– Coca-Cola
Coca- Cola’s share a coke campaign is one of the best performing marketing campaigns of all time. This campaign began in summer 2014 and as a part of this campaign, Coca- Cola trades out the company’s logo on 20 ounce bottles for 250 of the countries most popular names. Consumers are encouraged to choose a bottle that personally resonates with them and share it with friends and family. The online performance of the campaign was overwhelming. Within a year over 500,000 photos were shared online with #ShareaCoke.
4) Follow The Arches – McDonalds
Not many companies are brave enough to chop up their logo and yet expect people to recognize it, but McDonalds is not one of them.
As a part of its outdoor advertising, McDonalds started an ad campaign called Follow the Arches, alongside agency Cossette. This campaign witnessed McDonalds cropping its golden M logo to create various directional arrows to direct people to the nearest McDonalds outlet in high- traffic areas of Toronto, Canada. The campaign had four billboards which consisted of sections of the logo M alongside slogans like “on your right”, “on your left” and so on.
5) Kylie Truck – Kylie Cosmetics
The 21 year old makeup mogul raised the bar for advertising when she launched the Kylie Truck in December 2017. For the holiday season in 2017 Kylie cosmetics launched a travelling cosmetics truck that will deliver products all over Los Angeles. This pink mirrored vehicle drew the attention of thousands of customers and increased the overall sales.
6) Equalizer – Smirnoff
Smirnoff started a campaign called Equalizer to promote equality for women musicians around the world. According to Spotify data, none of the top 10 most streamed songs were performed by women. Smirnoff teamed up with Spotify in the year 2018 to help increase the representation of women in music. The Smirnoff equalizer analysed the listening habits of Spotify users and calculated the percentage breakdown of the number of men versus women artists they have listened to and also provided users with an equalized playlist where both genders are represented equally.This campaign received appreciation globally.
7) Whopper Neutrality Campaign- Burger King
Brands usually steer clear of controversial topics yet, Burger King addressed net neutrality by creating an educational video on it. The customer service was intentionally slowed down as the creative team tried to explain net neutrality to them. Whopper Neutrality is Burger King’s most shared ad of all time. The video generated around 1.5 million views on Twitter.
8) Get The Inside Out – Lloyds Bank
Three out of four people suffer from mental illnesses of some kind and yet it is still a taboo. To remove the stigma attached to mental illness Lloyds bank launched the Get The Inside Out campaign which featured an array of famous people like actors and athletes along with Lloyds staff addressing various mental issues like bipolar, anxiety disorders, depression etc.The response to this campaign has been overwhelmingly positive.
9) Shot On Iphone – Apple
Shot on iphone is a series of campaigns by Apple Inc. Apple users submit images which are posted by Apple on billboards with the tag “Shot on iphone” showcasing high quality photos and videos.
10) Don’t Mess With Mother – Apple
In 2019 the shot on iphone campaign was upgraded to “Don’t Mess With Mother’ for Earth day. This ad shows the magnificent side of nature by featuring both land and sea animals, ocean waves and lightning bolts. This footage was shot in 9 countries around the world.
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