Tips On How To Name Your Startup

Coming up with a name for your startup can be an extremely taxing process. The right name can always have the right kind of impact on your startup and this is why you should take note of these five steps.

1. Pick easy to spell names

More often than not, complicated names turn off potential customers. Pick a name which is simple yet intriguing. The easier to pronounce, the longer the name sticks!

2. Get the domain you want 

Names are a tricky thing. Unfortunately, with a large number of businesses already out there, there is still a remote possibility of someone else already using the name you desire. So make sure you do a comprehensive research before you pick the name for your business.

3. Use names with a meaning 

Ideally, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like “Google,” “Yahoo,” or “Zappos” have some appeal due to their catchyness, these kinds of names will cost you a lot more for the brand.

4. Respect the challenge at hand 

Naming your company is no easy task. Take the challenge seriously and the rewards will show up on their own. Come up with five to ten names, run them by your confidants and then pick the name that makes the most sense.

5. Make sure you are personally happy with the name 

Unless you are personally satisfied with the name, then there is no point in keeping the name. Once you have shortlisted the names, the name that makes the most sense to you is the one that you should definitely keep.

Names are important. They make the first impression on people and first impressions are the ones that always stick. Both the good ones and the bad one. Pick a name you resonate with and your startup will be built on a solid foundation!