Know The Anatomy Of Content Marketing

Can we impact what someone feels by what we publish? Yes, this is possible through content marketing. This acts as a bridge between creating awareness and lead generation. Content marketing also marks the foundation of a strong SEO strategy.

Quality content can be in the form of blogs, social media posts, as well as search optimized articles. This, over a period of time, can be helpful in attracting new customers and also building brand loyalty. Here, we give an analysis of how content marketing boosts up your brand in the market.

• Companies with blogs get 97% more inbound links with others.
• 40% of the marketers feel blogs are the most valuable content type for marketing
• Blogs give sites 434% more indexed pages and 97% more indexed links
• Interesting content plays a major role and that is why people follow brands on social media
• 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow
• Blogs are 63% more likely to influence purchase decisions than magazines
• 70% of consumers prefer articles about the brand rather than their ads
• More than 60% of consumers feel more positive about a company after reading custom content on its site

In a separate context, it was found that 61% of companies find customers via LikedIn, 67% via Facebook and 53% via Twitter.