How To
How To Choose The Best Social Media Platform For Your Startup
It is the 21st century and half the population is active on social media platforms. According to Statista, by the end of 2021, the worldwide population of 3.02 billion are likely to fall under monthly active social media users!
From Facebook, Twitter, Instagram to LinkedIn, people love surfing the internet for various purposes. However, for a startup, these platforms could be used to connect with your audiences and create brand awareness!
Want to create an audience base for your startup? But, you do not know which one to choose from the social media platforms? Well, we know the dilemma is real! So, we bring you a few tips to choose which platforms suits the best for your business.
1. Facebook
At this point of time, every individual has a profile on Facebook. From youngsters to oldies and professionals, everyone is present on this social media giant.
You can create a Facebook page for your business. Once you have the page setup, you can then gain access to Facebook Insights. This platform provides you with a free analytics tool which enables you to measure the success of your Facebook posts, reach and Facebook marketing activities. This tool allows you to see your total number of likes, how many people are talking about your page, your weekly reach and so on.
Looking for a cheaper and wider reach platform? Go ahead with Facebook. if you want to reach as broad a network as possible, this platform is the best.
Example: Fitbit is doing exceptionally good on Facebook. When you like the Fitbit page, it is almost like you are joining a fitness support group. Many of their posts consist of inspirational quotes and resources to help you stick to your health and wellness regimen. They use their motivational content to reach out to the audience on Facebook. Currently, the company has more than 2 million followers on Facebook!
2. LinkedIn
LinkedIn is a commercial website used widely by everyone. This platform is the modern day lead generation software. Useful insights about people, their work, their connections and professional whereabouts can be known via LinkedIn.
Want to broaden your network and connect with intellects? LinkedIn is the right place to choose!
Example: IBM topped the LinkedIn rankings with 1.8 million interactions, back in 2012. They have 4 million people now subscribed to the company’s updates. The technology giant shares a nice mix of stories from around the web and their own content hub.
3. Instagram
Set some attractive visuals of your brand and start promoting it on Instagram, right away!
Gain followers and gain brand awareness with captivating content. Instagram may best be used as a brand building tool if you have a decent following and post beautiful images or videos. Post instant stories, live videos and happening visuals to stay in touch with your fans!
Less content. More visuals. Instagram, here we come!
Example: FedEx follows an interesting approach to Instagram marketing, with a theme of “FedEx in the wild.” The brand encourages its followers to take and submit images they find of FedEx as it exists naturally; for example, a user might take a picture of a FedEx plane as it flies overhead or a FedEx truck in an unexpected location. This helps its followers keep the brand top of mind almost constantly, looking out for opportunities to snap pics. As of now, FedEx has 93.4 K followers.
4. Twitter
Twitter is considered as the newsroom.
In order to keep up with what is happening and trending, you got to use Twitter. Be crisp and short to shoot your content on this particular platform. With the help of Twitter, you can connect with other businesses by searching for key terms and specific hashtags. You can also keep a track of competitors and you can seek out potential collaborators. A simple ‘mention’ using the ‘@’ sign could very well lead to a flourishing business relationship.
Example:
Back in 2015, Starbucks conducted their Christmas campaign on Twitter. They started a worldwide debate around the hashtag #merrychristmasstarbucks. Starbucks embraced this by showing off the cup in many different forms, even on their cover photo. They also did a fantastic job of showcasing their followers by retweeting them and interacting with them, efficiently. The hashtag was also trending on Twitter making it famous overnight. They keep interacting with their customers and stay updated with each campaign! The company holds a whopping 11.5 million followers!
However, at the end of the day, you really need to figure out your target audience.
Based on your business’ insights and the kind of business you have, you need to choose the best social media platform for your firm.
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