Google Revealed Its Exclusive Stats That Will Help You Improve Your SEO Strategies

Google rarely reveals information regarding its SEO statistics, keywords and other queries. There are millions of sources that work towards minimizing bias in the data. All thanks to Jumpshot, Similarweb, and Clickstream.am which provides an accurate and powerful data on a wider scale. Here we share with you some search behavior stats that will affect your SEO right away.

1) According to Jumpshot, a user makes 3.4 searches on one device per day. So there are almost 60 billion searches made on Google just in the US each month.

2) Over 0.16 % of all search links go to Google Mail following a search query. 0.55% of all results go to Google Shopping, 3% to Google Images, 1.8% of which are Youtube searches and 0.23% of all clicks go to Twitter.

3) About 3.4% of all searches made on Google go to AdWords and Paid listings.

4) About 66% of all searches made on Google results in Clicks. And over 34% of all searches gets no clicks at all.

5) An average session can last upwards of an hour and some sessions can be as short as a couple of seconds. It depends on the average need of the user.

6) About 21% of queries made on Google lead to more than one click.

7) Coming to mobile devices, 40.9% of all Google searches on mobile devices are organic clicks only. Over 2% are paid clicks and 57.1% show no clicks at all.

8) In desktop search, about 2.8% are paid clicks and 62.2% result in organic clicks.

This is quite a piece of data so that one can help websites optimize one’s SEO and pioneer in digital marketing.