Startup Hacks
8 Questions To Answer Before Writing Your Business Mission Statement
A mission statement is something like a statement of purpose which is used to communicate the purpose of an organization. However, this will remain the same for a long period of time, but when an organization evolves, the mission statement gets updated.
Writing a mission statement defines the reason for the existence of the company. It provides the framework or context by which the company’s strategies are formulated. Simply speaking, it is a goal for what a company wants to do for the world.
Here we summarize about those questions you must answer before writing your mission statement.
1) What is the purpose of writing a mission statement?
To keep a track and to serve as a marketing tool to grab the attention of customers as well as clients.
2) What is the main objective behind establishing your company?
Why are you starting this business? Do you want to become a successful entrepreneur or just simply you want to enter the business line and be done with it? Try figuring this out by your mission statement.
3) Who is going to be your customer?
Is your business for both B2B or B2C or for both? How can you be able to contribute to their growth as well as get profits for yourself?
4) What is your company’s perception?
All the people surrounding your business like suppliers, vendors, employees as well as customers do have a certain image about your company. How will you create that desired image to your customers?
5) What kind of services will be provided?
This question relates to the reason for the existence of your business. Which factors determines your quality and pricing? This can, however, change over the time with the advancement of technology.
6) What is your employee’s role in your organization?
Employees are those professionals who help you to make your business successful. They will surely be at your side through the ups and downs in your business career. Identify their roles to be played in your organization.
7) Who are your competitors?
How will you use your competitor’s weakness to improve your business? What plans you have to offer some cheap, faster and better business tricks?
8) What are your marketing strategies?
The kind of approach will surely reflect about you as a person and your way of leading a business. Mission statement thus captures the quintessence of your business goal and the underlying philosophies.
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