SEO Tools To Help Improve Your Business

Search Engine Optimization or SEO is one of the best ways to improve your website’s global rank. While there were only a few tools available to improve this particular ranking, there are more than a host of tools available to assess your rank. Here’s our list of SEO tools which are not only easy to use but also help in improving the rank of your page.

1. Google Search Console

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Covering the various aspects of what search engine optimization entails, the Google Search Console is one of the perfect tools to help improve your website’s SEO. From finding the crawling mistakes made on your website, to pointing out when your website is affected by malware issues, this tool comes with more than just one benefit. If you are extremely concerned about your page’s search engine rank, then this tool is a definite must have for when it comes to improving your website’s rank! If you haven’t started using this tool, get on it now!

2. GTMetrix

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While GTMetrix works in very similar ways to the Google Search Console, it stands out with one major difference. By analyzing the keywords used on your website, it tells you what works for your site and what doesn’t. Further, one of the major advantages of the GTMetrix tool is that it helps improve your website’s speed. According to Google, one of the major ways to improve your website’s rank is by increasing its speed and in order to increase your website’s rank with the speed, this tool is almost a Godsent!

3. SEMrush

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From doing a research on the kind of keywords which work for your website, to running audits on your website and to optimizing your landing page, the SEMrush tool is what your website needs. Further, not only does this tool help in improving your website’s packaging, it also helps in doing an analysis of the kind of keywords your competitors use. By helping you get an in depth analysis of all the keywords you use, the SEMrush tool helps in improving the quality of your content and in the kind of strategies you use while developing your website.

4. Buzzstream

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Giving you a collection of tools which help with domain research, email marketing and project management, Buzzstream helps in improving the kind of research you do for your website. Some of the key features for this tool include collecting data about the right keywords, what your competitors’ ranks are and finding the right social media tools for promoting your content. A comprehensive tool, Buzzstream helps in improving your content by leaps and bounds.

5. Moz Link Explorer

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The Moz Link Explorer comes with not one, but two advantages. Apart from offering a software which optimizes your content, the Moz Link also runs a blog with comprehensive tips. While other tools find potential errors on your website, this tool helps in improving your website’s structure. Another important feature this tool analyses is how your backlinks improve your website’s rank. All in all, as a search engine optimisation tool, this helps your website make the necessary impact!

6. Linkody

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According to Google, one of the best ways to improve your website’s rank and standing is by adding as many backlinks on your website as possible. With this in mind, Linkody helps in keeping a track of the kind of impact backlinking has on your website’s performance. From finding out who is linking your website, to blocking your spam linkers and to generating reports for clients, Linkody is your guardian angel in disguise.

7. Adword Keyword Planner

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With the development of online marketing, using Adwords as a means of promotion is considered a major factor. The key features of this tool include finding the search volume of the keyword you use, detailed reports for specific keywords and a keyword’s competitive factor in relation to cost per click (CPC.) While this is similar to other tools, what makes it stand out is the fact the tool is a comprehensive package coupled with the larger benefits.

8. Pro Rank Tracker

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A cloud based keyword rank tracking and reporting solution, the Pro Rank Tracker is a free and easy to use tool. Some of the major advantages of this tool include finding information on the kind of keywords you use on your website and to improve their impact on your website. Not particularly tailormade for businesses of certain sizes, the Pro Rank Tracker helps in looking for specific keywords not just on your website, but for videos on YouTube and other channels as well.

With so many websites available, it is important to look at how to enhance the SEO of your website. While these are our favourite tools, we would like to know what yours are. Comment and let us know what tools you use the most!