Must Read Books For All Entrepreneurs

The more that you read, the more you will know and the more you learn, the more places you will go.

But as an entrepreneur trying to make it big in the startup ecosystem, you might not have the time to complete your reading list or even make a reading list. We’ve compiled a list of various books in different genres that will help you on your journey to becoming the next big startup.

Marketing:
1. PRE-SUASION: A Revolutionary Way to Influence and Persuade
  This book written by Robert Cialdini in 2016 is primarily sociological and psychological. It speaks of the subtleties of persuasion, covering privileged moments, attention and importance, focus and causality, identity, place, crowds, and shared action.

2. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
This book discusses how to treat customers and move beyond customer service to creating exceptional customer experiences. Written by Nicholas Webb in 2017, it defines a model for customer typing based on ESP, Expectation Sensory Experience and Price/Value.

Business:
1. Who Moved MY Cheese
This book was written by Spencer Johnson in 1998 at a time when the Internet was booming. In the book, Johnson tells the story of two mice Scurry and Sniff and two spirits like people Hem and Haw living in a maze, where the location of the cheese keeps changing. Through the story, Johnson provides lessons on the importance of adapting and letting go of the fear of change.

2. As A Man Thinketh
This small, easy to read and profound book was written by James Allen in 1902. The book speaks of how a successful entrepreneur needs to be successful in their own mind first to succeed in business.

Leadership
1. Extreme Ownership
This book will help gibe your company structure by understanding how leadership is structured and how to build high performing winning teams. This book was a joint effort of Jocko Willink and Leif Babin, published in 2015 is a great read for all CEOs and future CEOs.

2. Start With The Why
This book looks at why some people are more innovative and influential than others and explains how great leaders inspire everyone to take action. This book by Simon Sinek published 2009 teaches leaders and organizations how to inspire people by studying the people who’ve had the greatest influence on the world.

Finance
1. The Total Money Makeover
This book was written by one of the most popular American radio hosts Dave Ramsey. In this book, Ramsey debunks many myths surrounding money and provides a straightforward game plan for simply changing your money spending habits.

2. The Intelligent Investor
Benjamin Graham’s book is often regarded as the greatest investment advisor of the twentieth century. This book is recommended by Warren Buffet who also pioneered the modern concept of value investing within hedge and mutual funds.

Let us know if you think there is another other book we need to add to our reading list, in the comments section below. You can also write to us at info@startupstories.com