How To
5 Ways To Use Social Media To Build Your Business!
Social media has played a key role in marketing and marketing strategies in the recent past. Once upon a time, social media was considered to be a passing fad, something the kids were using but businesses could never use for their benefit. But, over the time, all the doubts about social media have been proved wrong. Today, there are over 4 billion internet users and over 2.5 billion of them have active social media accounts.
In fact, popular social media platforms like Facebook, Twitter, Linkedin, Pinterest and Instagram have helped 82% of small business owners to grow their businesses. If you are still standing on the social media sidelines, there’s never been a better time to get started.
Here are 5 reasons why to use social media build your business.
Gain valuable customer insights
Social media marketing helps you to generate a huge amount of data about your customers in real time. Every day there are over 500 million tweets on Twitter, 5 billion likes on Facebook and 95 million photos and videos uploaded to Instagram. Behind these huge numbers, there is a treasure trove of information about your customers, including who they are and what they like. Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. Find the conversations happening around your brand and manage real time reports.
Need To Increase Brand Awareness
When you have a presence on social media, you make it easier for your customers to find you and connect with you. Connecting with your customer on social platforms is likely to increase customer retention and increase your brand loyalty.
Targeted ads with real time results
Social ads are cost effective to promote your business and distribute your content. They also offer powerful targeting options so that you can reach the right audience. For example, if you are running a Facebook advertisement, you can target your audience based on location, demographics, interests, connections and behaviors. If you run an advertisement campaign on LinkedIn, you can segment market based on sections like location, company, job title and gender among others. You can track and measure the performance of your social ads in real time.
Generate higher converting leads
Social media can immensely increase sales and customer retention through regular interaction and timely customer service. In a 2015 Sales Best Practices study by the research institute MHI Global, world class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In another study, nearly 75% of companies that engaged in selling on social media reported an increase in sales in 12 months.
Increase website traffic and search ranking
The biggest benefit of social media for business is using it to increase your website traffic. Social media can help you direct people to your website, the more social media shares, the higher the ranking. For example, if every person who follows your company on Twitter retweets a post, it is more likely to rank higher in Google search engine for variations of social media for business.
Social Media provides a very easy to use platform to not just spread the word but to boost sales as well. All one needs to keep in mind is to use these services effectively and efficiently.
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