How To Choose A Name For Your Startup

“What’s in a name?” Shakespeare once said. A lot apparently, especially when it comes to your startup. You could make things boring and just name the company after you. However, where is the fun in that? According to several research papers, 77% of the people are attracted to a particular brand based on its name. If you are working toward starting your business, here are some tips you could use!

1. Think of a name capable of conveying your core message

The name you pick for your company signifies the identity of your company. From visiting cards to logos to websites, this name is going to appear everywhere. So when you pick a name, make sure it’s the one with the strongest impact. Furthermore, your name should directly be in sync with the core message your company conveys. Pick a name you will not regret later on in life.

2. Get the right domain name

We live in a digital world where everything is on the internet. When registering yourself online, make sure you pick the dot com domain. This particular domain has a far greater value than the multiple others like .net, .org or .biz as these domains have lesser reach. When you are registering yourself, the website you pick could make or break your company. The lesson here? Choose a domain name that makes the most sense!

3. Say it out loud and make sure it sounds catchy! 

Catchy names stay remembered for a longer time. From your employees to your business partners, everyone should want to say the name out loud and this is where your skills as a boss are also brought to the fore! The catchier the name, the stronger it resonates and the better it works for you and your business.

4. Do a market search 

Most people usually tend to ask their friends or family members for advice on the name they have picked. If you are going down that road, do not! It is a bad idea. Getting feedback from your friends and/or family members may not be helpful because they may praise your idea even if they do not like it as they do not want to offend you.

5. Make sure you are satisfied by the name

You have done the research. You have narrowed down on a final list and you are just about to pick the best from the top three names. Think about the name which makes you the happiest as an owner. Do not zero in on the final name till you have said it out loud and driven everyone mad with the name. When the name you pick makes you smile every time you say it, you know you finally have a winner!

Picking a name is a tricky business. You do not want to choose one similar to an already existing company name and neither do you want to pick one that makes absolutely no sense. The end goal of your research and hard work should give you a name you are extremely proud of. What are your favourite names? Comment and let us know!