How Technology Is Changing The PR World

Like it or not, technology is changing pretty much every part of the world, including the field of Public Relations. Here are five trends which are majorly impacting the PR world right now:

1. Voice Marketing

Till a few years ago, voice marketing was quite an unknown field. With the introduction of Amazon’s Echo and Google’s Home automation services, voice marketing has picked up drastically in the past few years. The more these devices are becoming a common affair, the more marketing agencies are trying to use them as leverage. While SouthEast Asia is still trying to catch on to this trend, many brands are now moving to a voice first approach!

2. Artificial Intelligence

Artificial Intelligence is quite certainly making its presence felt in the world. It comes as no surprise that even the world of PR Is being taken over by this revolution. Very soon, machines will not only be able to understand public sentiment in real time by leveraging millions of gigabytes of data, it will also be able to write natural and insightful copy. Talk about a giant leap forward.

3. Smarter bots

Companies are slowly but surely moving toward bots which are able to converse with customers in a way which not only answers questions, but engages customers as well. By using bots which can have more than just  basic conversations, companies are increasing their communication with customers and are ensuring that they keep them satisfied.

4. Making data a leading force now

This new world of marketing is all about using data and information to promote their business. With technology entering every major field, the world of PR has become streamlined in the sense that marketing is now a much simpler process.

With so many advances in the world of PR, it comes as no surprise that these new trends are making PR great. If you think we missed out on any other trends like these, comment and let us know!