Handle Social Media Like A Pro

It’s been established time and again having an active social media account is very important for the growth of a company. But, for various reasons, it becomes very hard and time consuming to keep on updating fresh and creative content. Not having any activity on the company’s social media pages is also not a good idea because once something is out of sight, it is out of mind as well. So, how can startups handle social media like a pro? Here are some quick tips to help you on days where posting fresh content becomes a challenge.

1. Behind the scenes pictures
All the activity that goes on to create and produce the final product is fair game to be posted on social media unless it is a top secret. Employees working hard to produce the best results, top level management in and out of meetings, busy interns trying to understand the work, coffee breaks and water cooler talks are a good way of engaging the social media audience with the company’s process. The advantage of behind the scenes photos is that they are simple to produce and upload. A quick selfie with the boss or the entire team will also be enough.

2. Reuploading
Reupload any article, picture, video, product or status that got the most attention and engagement. A picture which has been retweeted by the most number of people, a video with the most number of likes on Facebook can be reposted for those people who have recently liked the FB page or followed you on Twitter and Instagram. Facebook’s latest feature of showing memories from the past years can be shared again to keep your social media game strong.

3. Favourite Quotes
Quotes can not only be motivational but also can get people talking. Round up a list of your favorite quotes and ask the audience what quotes they relate with the most. Ask your followers to tag those who they think will relate to the quote or have been through something similar. This will increase your reach, add to your engagement and bring in a fresh audience. You can also ask your followers to comment or tweet their most favorite quotes, which can become the fresh content you needed.

4. Comedy
The world is filled with gifs and memes. Make good use of such funny materials, readily available, to add a comedic element to your page. Always having a serious tone or updating serious articles will make the page seem a little boring and monotonous. Robin Williams once said, “Comedy is acting out optimism.”

5. Share!
Sometimes, because we want to build our own page, we forget there are other pages working on the same goal. So if you find something of interest while going through your news feed share it through your company’s page. Share any post that is funny or will make the readers think or just a good piece of writing. Retweet other people or other companies or any helpful information. The goal of sharing and retweeting is interacting with your audience in matters beyond just the company.

Revamp your Facebook page and Twitter profile by uploading constant updates and reusing a few. If you use a different strategy for your company’s social media, let us know in the comments below. You can also write to us at info@startupstories.in.