Emerging Startup Stories
Three Fourth Solutions- How This Digital Media Agency Grew From 3 People To Working With The Biggest Brand Names In The Country
Digital media has forever changed how marketing works since the advent of the internet and the social media platforms that followed. When corporations realised they were sitting on a gold mine of ‘virtual real estate’ which in simple terms is just free space on a webpage, they realised they could use the space to run advertisements. This began a new era for marketing which grew so big that digital marketing spending is forecasted to reach $146 billion by 2023.
There are many agencies which focus on digital marketing to provide branding solutions and services and one such agency which made a name for itself is Three Fourth Solutions (TFS,) based out of Kolkata. Three Fourth Solutions was founded by three people with an aim to create everything related to brand planning and consultancy, digital media campaign delivery and execution, to experiential marketing campaigns and many more under one roof. The idea was based on the principle that a business could provide multiple solutions under one roof thereby streamlining the coordination of ideas.
There is also an interesting background behind the name of the organisation. Every business realizes the need for a firm foundation in 4 key spheres – research, planning, execution and finance. This organization executes three of the four spheres excluding the financial element and hence the name Three Fourth Solutions was found.
Three Fourth Solutions currently offer the following services:
- Communication Design
- Social Media Management
- Public Relations
- Website and App Development
- ATL/BTL Activations
- Prints
The most recent launching is a Public Relations wing which focused on bridging the communication gap and aimed at providing complete communication solutions to its clients. With over 40+ brands serviced in just over a year (in sectors such as FMCG, Hospitality, Food and Beverage and retail) – their aim is to bring change with key communication initiatives and drive a long lasting impact on the minds of the consumer. Their most recent influencer campaign for CODE had a reach of over 11M+ on social media.
TFS has completed almost 6 years in the industry and has worked with some established brand names in the market. Some of their clients include WildStone CODE, UBER, OYO, Novotel, DLF, Manyavar, HoiChoi, Tarun Tahiliani, Hard Rock Cafe, Pernod Ricard, Mumuso India, Simba Beer, AB InBev, Hyatt, Haldirams, Future Group, SVF Entertainment, Faabiiana, Pretty Secrets, Anmol industries.
As TFS successfully completes 6 years in the industry, they continue to look forward for exploring more exciting opportunities and generating meaningful content and branding strategies for brands to grow in the marketplace.
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