Funding
Walmart To Invest In Flipkart. Should Amazon Be Worried?
The world’s biggest retailer, Walmart Stores Inc., is in talks to invest in homegrown ecommerce firm Flipkart to acquire a minority stake. According to people close to the development, the deal could be finalized as soon as March this year.
The retailer has reportedly started advanced talks to buy a 15% to 20% stake in Amazon.com Inc’s main competitor. The Economic Times reported, Walmart’s Chief Executive Officer Doug McMillon along with ecommerce CEO Marc Lore and future CEO and President Judith McKenna visited Flipkart’s Bengaluru office early last week.
Both Flipkart and Walmart declined to comment regarding the rumors stating, “As a policy, we don’t comment on market speculation.” Walmart spokesperson added, McMillon had been in the country to review its three units in the country.
This potential investment by the retail giant in Flipkart could mar Amazon’s expansion in India. On the global front, Amazon acquired the 400 store network of Whole Foods last year. In India, Amazon has invested close to $ 3 billion in Amazon Seller Services in line with Jeff Bezos’ commitment to invest $ 5 billion in the Indian retail industry.
Walmart’s investment in Flipkart combined with backing from SoftBank could provide the homegrown ecommerce firm the firepower to capture the majority of the market share. In September last year, Walmart completed the $3 billion acquisition of Jet.com following which the company further acquired 15 startups seeking talent and technology to make it a dominant online player as well.
Last year, Flipkart claimed to have a higher sale during the festive season sale, beating Amazon for the top spot. Although Amazon refuted the claim, Flipkart reported a 43% rise in Gross Merchandise Value (GMV) for the six months quarter which ended on 30 September 2017. Amazon Inc., on the other hand, claims it is the second largest player in traffic, accounting for 58% traffic on personal computers, 129% on mobile web and has 52% more app downloads.
The Indian food retail industry has been gaining a lot of attention from international investors including Alibaba which is in talks to buy 40% stake in BigBasket. If Walmart’s investment in Flipkart goes through, the Indian ecommerce industry could see a significant change soon.
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