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Paytm Mall And Asus Collab For A New Project

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AsusTek Computer Inc., is a Taiwanese multinational computer, phone hardware and electronics company. The company has been in the news because of its recent collaboration with Flipkart for the sale of its smart phones.
Weeks later,  AsusTek  is collaborating with Paytm Mall App as well. In a recent media interaction, AsusTek stated their products are now available on Paytm Mall.
They will offer a series of laptops to the Generation X exclusively in India. To initiate the application of the product, Asus has launched Vivobook X507, The budget laptop at a starting price of Rs.21,990. Under this partnership, Paytm mall app will be the primary sales channel for Asus Vivobook x507. The trendy laptop comes with a “NanoEdge” display and it also features upto 8GB of RAM.

Amit Sinha, The Chief Operating Officer (COO) of Paytm Mall  stated, “the software of Paytm Mall PoS will be cheaper than others and will be based on a subscription model. It will be cloudbased and platform agnostic.”
Moving forward, Paytm have doubled its market share from 7% to 13-15% in last six months by enabling small shopkeepers with services such as better access to customer, payment and invoicing financial services.
Asus is trying to acquire the Indian smartphone and laptop market by entering at a very good pace in the market. It has a wide range of products to woo the customers.Few of the leading players like Xiaomi, Oppo and other conventional companies are also in line. However, Asus aims to enter the market in as many ways as possible to reach to the techno junkies. In a market where things are highly unpredictable, keeping up with the pace and using proper tactics to satisfy the customer, insights are extremely necessary.
The two companies are also looking forward to supporting each other in setting up 5000 O2O stores in India.
With an increase in online retail shopping, prepare for an increase in collaboration of leading companies.

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