Articles
How Steve Jobs Convinced Tim Cook To Work For Apple
Timothy Donald Cook, also known as Tim Cook, is the Chief Executive Officer of Apple. Cook is a well known American business executive and an engineer. Tim is behind the company which runs the most profitable business in America. Last year, Apple brought in more than $ 48 billion in net income.
Steve Jobs, the co founder of Apple, introduced Tim Cook to the company. In an interview with Bloomberg, Tim was quoted saying working for Steve Jobs was “liberating.” He added, if he had a “really big” idea, he would just simply bring it to Steve Jobs, if Jobs liked it he would just say “OK” and let Tim work on it.
“It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies the sort of paralysis that companies could get into and Apple was totally different,” said Cook.
Tim Cook celebrates his seventh anniversary as Apple’s CEO after being with Apple for 14 years. He took over the company in 2011 after the passing of Steve Jobs. Jobs died after a long battle with cancer at the age of 56.
Steve Jobs’ desire to move into the consumer space for Apple and his lack of interest in growing financially convinced Cook to join Apple. In his first interview in 1998 for the position, Cook wanted to join Apple within five minutes of meeting Steve Jobs. Cook was so mesmerized with Jobs charm and the way he ran the company, he resigned from his job at Compaq the next day, he did not look back from Apple ever since.
Cook adapted the role as the CEO seamlessly, he calls the job “his oxygen.” He built a reputation as a demanding boss, he holds marathon meetings, questions everything and is constantly emailing employees.
Talking about how Cook’s Apple is going to be different he said, “I love museums, but I don’t want to live in one. Steve taught us to not focus on the past. Be future focused.”
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