GlobalBees CEO Nitin Agarwal Steps Down; Anuj Jain Appointed as Successor

Nitin Agarwal, cofounder and CEO of GlobalBees-the e-commerce roll-up subsidiary of FirstCry-has resigned, effective April 24, 2025, citing personal reasons. Agarwal, who helped GlobalBees achieve unicorn status within months of its 2021 founding, will support the company’s transition until May 23, 2025.

Anuj Jain, a FirstCry veteran with over 23 years of experience and a background at ITC and L’Oréal, will take over as CEO from April 25, 2025. Jain previously led FirstCry’s pre-school segment and served as Senior Vice President of Marketing at Brainbees Solutions.

Agarwal’s departure follows several recent leadership changes within the FirstCry group. GlobalBees, which invests in D2C brands across various sectors, contributed ₹1,209 crore to FirstCry’s FY24 revenue, highlighting its strategic significance. With Jain’s appointment, the company aims to continue its strong growth in the D2C space.