Eat Better Secures ₹17 Crore in Pre-Series A Funding

Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

• Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
• Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
• Operational Milestones: Fulfills over 2 lakh orders monthly.
• Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.