Zomato Partners With Ola For Food Delivery Service

Home grown cab aggregator Ola has partnered with restaurant discovery and food delivery platform Zomato to integrate platforms and cross offer services. The two trusted platforms are coming together to cocreate a comprehensive ecosystem for the customers of both service providers.

Cab hailing startup Ola will integrate their APIs to allow its users looking for eating out options to book a cab on the app. Similarly, Ola users will be able to view restaurants, order food, or make table reservations through a micro Zomato app. The micro Zomato app will be built for Ola Pay, the Ola Prime’s in car entertainment system.

Zomato and Uber had previously entered into a similar partnership in 2015, where Zomato users could book a cab directly from the app. But this partnership fizzled out in May this year when Uber launched their own food delivery platform UberEats.

Speaking about the partnership, Mukund Kulashekaran, the Business Head for online ordering at Zomato said, “Ola brings together the widest network and choice of vehicles across 110 cities in India. Ola’s unique suite of offerings from Ola Money to Ola Play, align with the experience we desire for our customers.”

Ola’s Director of Alliance Saurabh Mishra said, “This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms.”

Ola has been partnering with other such startups to provide seamless customer services. Last September they partnered with healthcare startup Practo where users could book a cab for a doctor visit directly through the Practo app. Ola also launched a food delivery service similar to UberEats called OlaCafe, which provided limited items from a handful of restaurants. Although OlaCafe scaled up in the initial months, tough competition from Swiggy, TinyOwl and Zomato lead to its demise.

Zomato has also partnered with various online payment platform Paytm for an easy and seamless experience, in addition to the existing payment options of credit/debit cards, net banking, and cash on delivery.