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WhatsApp: Indians Top The List With 50Mn Video Calling Minutes Daily
WhatsApp is the most popular messaging application in the world with more than 1 billion users across 180 countries. WhatsApp came up with a new video calling feature in November 2016. With this video calling feature, WhatsApp became a tough competitor to other popular video calling applications like Microsoft’s Skype, Google’s Duo and Apple’s Facetime.
The usage of video calling feature is gradually increasing because of the cheaper data plans and Reliance Jio’s free promotional internet packs as well.
According to data shared by WhatsApp, globally its users make 55 million video calls per day, of approximately 340 million minutes. Among these India is the top country in the video calling feature usage with over 50 million video calling minutes per day.
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Currently, WhatsApp is also working towards business solutions by providing a platform to connect with customers. They are not introducing third party advertisements on WhatsApp yet, but are testing tools which allow users to get in contact with airlines and banks through WhatsApp. They are also working to increase the user engagement with WhatsApp. A new feature was introduced through which users can share their feelings using animation, videos, and images.
WhatsApp is also planning an entry into digital payments by starting a trial run in India. They are looking to hire a digital transaction head for the Country.
Brian Acton, WhatsApp Co-Founder met Ravi Shankar Prasad, Hon’ble IT Minister to explain how WhatsApp could help India’s vision of digital commerce and to create Digital India.
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