Tinder Hits Top Grossing Spot On App Store

Tinder, for the very first time, has hit the number 1 spot on Apple’s Top Grossing category after the global launch of Tinder Gold. The sensational dating app that now has a presence in 190 countries became the top grossing iOS app after letting people pay to see who likes them.

Tinder beat the likes of Netflix, Pandora and Clash Royale to wear the crown of the top money making app on Friday, according to rankings posted online by market data firm App Annie. The app made its debut five years ago as a match making site that let people swipe left or right on profiles to indicate those that they like as possible date partners. According to App Annie, Tinder has been in the top 15 iOS apps by daily revenue through all of 2017 and made it to the top 10 in July and August. The company plans to offer the gold feature on the Android operating systems by next month.

The swipe based dating platform shot to the top spot after introducing Tinder Gold, which, among other premium features, lets users see who has liked them without swiping at all. The company first monetized Tinder Plus in 2015, which let users “Rewind” on accidental left swipes or search outside of their current geographical radius. Since then, they have added new revenue models including advertising within the feed and introduced new paid features like Super Like and Tinder Boost.

Tinder’s  Head of Product and Revenue, Brian Norgard celebrated the number one ranking with a tweet.

Tinder is one of the most used dating apps in the world that boasts of  50 million users with an estimated 26 million matches per day. Sean Rad and Justin Mateen joined by Jonathan Badeen, Joe Munoz, Dinesh Moorjani, Chris Gylczynski and Whitney Wolfe co founded Tinder at Hatch Labs. The app that kick started with a mere 300 people in the University of Southern California, went on to reach 1000 people in the first week itself and by the end of the first year, it had crossed a swipe rate of 13 billion with 3 billion in August alone.

Watch the complete success story of the global dating app, Tinder, here –