Paytm Acquires Major Stake In Events Ticketing Venture Insider.in

E-commerce giant Paytm has reportedly picked up a major stake in the online events ticketing venture Insider.in. The digital publication, The Ken first reported Paytm has bought a majority stake in Insider.in for $ 5.42 million or Rs. 35 crores.

Some part of the investment will be for Insider.in while another part will flow into Insider’s parent company OML Entertainment. News about this possible deal first surfaced last month and the deal is said to be in progress.

Insider.in is one of the leading curated lifestyle platforms that provides users access to a handpicked section of events and products. They are the leading ticketing platform for events such a the Bacardi NH7 Weekender, the TV Series Dewarists and stand-up comedy shows throughout the country.

Paytm has already expanded its services from mobile payments to banks and mall. With a majority stake in this events and products ticketing platform, they will be able to compete against the market leader for tickets of both movies and events, BookMyShow.