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Instagram 2.0? Swipe Feature Tested In Massive Roll Out Error
Photo sharing platform Instagram briefly rolled out a massive update to their app changing their entire user interface (UI) by mistake. However, a couple of minutes later, the platform downgraded to the previous version, going back to their typical vertical list of posts. The head of Instagram, Adam Mosseri, confirmed the massive rollout was an error by the company.
UPDATE: Instagram confirmed to me that the tap-to-view feature was a TEST which rolled out to lots of users in error.
It has now been reverted. https://t.co/9LRmw5B0G1
— 𝗠𝗮𝘁𝘁 𝗡𝗮𝘃𝗮𝗿𝗿𝗮 (@MattNavarra) December 27, 2018
Well @instagram is ruined pic.twitter.com/xNivrzY0NF
— Alexandra Arsene (@lexaarsene) December 27, 2018
This new version of Instagram replaced the scroll feature from the app and introduced a new feature wherein users could either tap or swipe to go to the next post on their feed. In order to explain the way the new app works to existing users, the app also displayed a messaged which read, “Introducing a new way to move through posts. Tap through posts, just like you tap through stories.” It then instructs the users to “tap [the screen] to see the next post.”
The new feature was not meant for a wide scale rollout, however, the update was an attempt improve the experience of the existing users and to transform the way Instagram looks and feels by mimicking the Stories feature.
While the Stories feature was initially started by Snapchat, Instagram took the feature to an all new level, integrating the popularity of the feature onto its app and centering its USP around this subject entirely! Although a news daily reported the update was initially rolled out for people only living in the United Kingdom during the day, the new feature was visible to people all over the world during different parts of Thursday. The new update also started trending on Twitter with the hashtag #NewInstagram.
Over the last few months, social media platforms like Facebook, Instagram and Twitter have been trying to up their game in terms of user interface, readability and ease of access. While Facebook has been constantly working on its branding, Instagram hasn’t done much to change its appearance. Whether the platform will officially roll out the new update is yet to be seen.
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