Google Is All Set To Enter The ECommerce Space

Google is an American multinational technology company that specializes in Internet related services and products, including online advertising technologies, search engine, cloud computing, software and hardware. This tech giant is all set to make its presence felt on the e commerce platform. From Flipkart to Amazon, the e commerce platform has always been competitive but now the tables would be turned with Google’s debut. With the technology giant making its way into the e commerce space, there’s so much to look for in the future.  

Google is planning to unveil its e commerce business in India later this year and the launch may coincide with Diwali. Recently, Google invested a whopping $ 550 millions in the Chinese e commerce firm JD.com Inc. The two companies said in a statement the deal is part of a strategic partnership to enhance the market scenarios. Mr. Caesar Sengupta leads product management at Google’s global headquarters said, he would be testing the e commerce in India before taking this new intervention to other countries. So, basically, the tech giant is making its debut in the e commerce ecosystem, starting with India. If all goes well and as per schedule, India would be the first country to experience Google’s e commerce platform. Earlier this year, Google was in talks to invest in Flipkart after Walmart’s $ 16 billion deal to buy 77 % in the Bengaluru firm. But, the deal did not go in Google’s favor and now the firm is keen on setting up its own platform. According to sources, Google is associated with more than 2,000 workshops which are helping the company to identify potential sellers on its e commerce platform. Alongside, the tech giant has also partnered with business chambers for digital programmes. Also, more than 15,000 sellers have been identified by Google for the e commerce platform. If Google gets into the online retailing platforms, the war would get more intense among the existing players including Flipkart, Amazon, Paytm Mall, Snapdeal and others.

The sources also revealed that Google would be following an economical approach to woo the customers!