Flipkart To Launch Its Own Smartphone – Capture+

Flipkart, India’s largest ecommerce platform, is all set to launch its own smartphone Capture+ in November this year. The phone will be produced under its ‘Made For India’ private label arm ‘Billion,’ headed by Group Chairman, Sachin Bansal.

Priced at Rs. 10,999 for the 32 GB model and at Rs. 12,999 for the 64 GB model, the smartphone will be available on the ecommerce platform from 15 November, 2017. According to the Billion Category Head Hrishikesh Thite, the phone has been designed, engineered, manufactured and tested in India.

Capture+ will pack a dual camera with super night mode for capturing pictures in low light and Bokeh effect. Along with a 13 megapixel dual rear camera with dual tone flash and an 8 megapixel front camera, the phone will also support turbocharging with a 3,500mAh battery.  Powered by a Qualcomm SD625 octa core processor with a 4GB RAM, Capture+ will run on stock Android Nougat and will come with unlimited cloud storage and a full HD display. Designed and manufactured by Smartron, Flipkart has tied up with close to 130 service centers across 125 cities across India for its launch. 

Speaking about the new smartphone, Flipkart co founder and Executive Chairman, Sachin Bansal said, “Billion aims to make high quality everyday products accessible to all Indians who are today limited by choice and budget when it comes to world class quality. By making these products in India, we will create an impact on both the manufacturing ecosystem in the country and the skills of young workers. Doing this in the fast growing, high tech segments like smartphones will magnify this impact on the nation.” Bansal further added, more products across categories such as large appliances will also be launched under the Billion brand over the coming months.

Flipkart is the exclusive launch partner of smartphone brands such as Xiaomi, Samsung, Vivo and Oppo. According to the research firm RedSeer Consulting, India is the second largest market for smartphones across the world and Flipkart owns 70% market share of the online smartphones market in India. Currently, the overall smartphone sale accounts for more than 50% of all the ecommerce sale in India.