Dentsu Aegis Network Acquires Digital Media Network Company, SVG Media
Global digital marketing communications company, London-headquartered Dentsu Aegis has acquired Gurgaon-based SVG Media, which is one of the largest independent digital agencies in India owned by Smile Group.
SVG Media is currently operating several businesses including mobile and digital advertising, in-app video platform and data targeting through its units like Seventynine, Tyroo, DGM, and Komli.
While the transaction terms have not been disclosed yet, Dentsu is said to have paid $110 -$125 million to acquire SVG Media from the Smile Group. This Gurgaon-based company has reported a revenue of Rs.200 crore and profit before tax of about Rs.14 crore in the financial year ended March 2016.
The spokesperson from SVG Media confirmed the reports, however, declined to provide details, citing confidentiality. Dentsu too did not provide much information regarding this deal. SVG Media will become a part of Dentsu’s Asia Pacific digital marketing agency Columbus and thus will be renamed as SVG Columbus.
Post acquisition, Harish Bahl and Manish Vij, the founder and co-founder of the Smile Group will exit as Directors of SVG Media.
This marks the third largest strategic acquisition in the Indian market. It was in September last year when Global payment service provider PayU acquired Mumbai-based payments technology company Citrus Pay for $130 million. And also in October, travel operator, MakeMyTrip acquired smaller rival ibibo group, making itself India’s largest online travel company worth $1.8 billion.
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