Amazon To Partner With Grofers To Counter Alibaba BigBasket

To get a toehold in the online grocery retail sector in the Indian market, Amazon is reportedly discussing investing in Grofers ahead of Alibaba’s investment in BigBasket.

According to media reports, Amazon is looking to align with its rival Grofers as Alibaba and Paytm move ahead with their plans to pick a sizable stake in BigBasket. A news daily reported Paytm Mall and Alibaba have extended the exclusivity period with BigBasket for two weeks. The deal would see $ 150 million infusion in BigBasket from Alibaba through Paytm Mall while another $ 50 million will be given to existing investors in a secondary transaction.

BigBasket was also reportedly in talks with ecommerce giants Amazon for a potential investment but talks with the retail giant failed as the online grocer rejected the $450 million offer made by Amazon. Meanwhile, the US based giant has shown interest to pick up a minority stake in SoftBank backed Grofers. But any investment in Grofers by Amazon would have to cross multiple hoops as existing Grofers investors SoftBank and Tiger Global have also invested in Indian ecommerce firm Flipkart.

According to reports, an investment of around $100 million or so in Grofers can prevent Flipkart from aligning with the retail company, which is their natural ally after SoftBank’s $ 2.5 billion investment in Flipkart. Amazon’s early stage talks with Grofers for an equity funding has been termed as “rumor and speculation” by a spokesperson. VCCircle reported Alibaba’s investment in BigBasket is “just a matter of time,” according to a person privy to the development.

An investment in BigBasket will provide Paytm the ammunition against Amazon who recently received the government’s approval for $500 million investment in the food retail industry. The Jeff Bezos led company also plans to open brick and mortar outlets to sell grocery in the country apart from on their portal. The new business unit will sell either third party labels or Amazon’s private labels of locally produced and packaged food products. Multinationals, as per the foreign direct investment regulations, can only set up wholly owned subsidiaries in India to retail food products as long as the items are produced, processed or manufactured in the country.