Amazon May Counter Walmart’s Bid For Flipkart!

Amazon, the Jeff Bezos led e commerce giant, may make a rival bid for India’s largest e commerce platform, Flipkart. Even as Flipkart is in the advanced stages of talks with Walmart, Amazon and Flipkart have been continuous talks to finalize a record breaking deal.

According to reports, Amazon, which is also one of the largest e-commerce services in India, has held early exploratory talks to purchase Flipkart. On the other hand, Walmart is keen to buy 55% shares of Flipkart through primary and secondary share purchases. If it goes through, this deal that could be valued at $ 21 billion.

As per the takeover, existing share holders like Tiger Global Management, Accel Partners, Naspers and IDG Ventures are expected to sell their shares for Flipkart’s deal with Walmart. Since Amazon’s launch in India in the year 2o12, the e commerce giant has been trailing Flipkart in very close numbers. If the deal goes through, Amazon will stand to gain dominance in the e commerce space in India.

Furthermore, if the Amazon bid goes through, Amazon may also stand to gain from Flipkart led fashion e tailers, Jabong and Myntra, the Indian arm of e Bay as well as the financial technology company, PhonePe. Backed by several key investors and armed with a rapid growth strategy, Flipkart is one of the most viable e commerce platforms in the country.

There have been quite a few players interested in investing in Flipkart. Apart from Amazon and Walmart, Google had offered to invest in the Indian e commerce giant to the tune of $ 16 billion. It remains to be seen if Amazon can end the biggest e commerce battle in recent times. If the merge with Flipkart goes through, then the mark on the Indian retail space will definitely be set in stone for years to come!