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Amazon India And Flipkart To Clash Over Luggage Category!
The two of the famous e commerce platforms will now be competing in a new product category. Yes, this is the new product category luggage, Flipkart is striving hard to enter. With the online retailing getting intense by the day, these platforms would clash over in this category!
Rishi Vasudev, the vice president of Flipkart, is pretty confident of outpacing Amazon by the end of this year. He said, Right now, the gap between the market share of Amazon and Flipkart is marginal, we expect the market share to tilt in our favour to 60-40 by the end of this year.
However, Amazon India launched the luggage category on Amazon Fashion in the year 2014 and claims to have experienced an immense growth.
The business head at Amazon India, Arun Sirdeshmukh, said There is an increasing demand for travel merchandise across the country, with respect to the same, luggage is an important category for us.
Recently, Amazon entered the latest negotiations midway with an attempt to outbid Walmart by offering a deal valuation of $ 22.5 billion for Flipkart.
Flipkart was India’s largest e commerce company until Amazon entered India, giving Flipkart tough competition. Not only that but Flipkart leads the e commerce smartphone market with around 54 % share, while, Amazon trails with 30 % market share. Alongside, Flipkart’s Myntra is also set to expand offline stores from 12 to 100 in the next 2 years. Well, looks like Flipkart is all buckled up to become the king of e commerce by expanding in almost all the e tail categories! Recently, the e commerce giant, Flipkart was in talks for its $ 20 billion deal with the US e tailer, Walmart. Post that, the co founder, Sachin Bansal left the company and the company was making headlines for all the right reasons.
Flipkart is all set to revamp its strategies and with its immense acquisitions, there is definitely much more to look for in the near future!
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